The best and the accurate lead distribution system will help your business assign its leads to the sales team easily and quickly. It is done either manually or automatically. The automated lead is essential for any business or enterprise to capture all the leads without any missing or leakage. It could be through chat, website, phone, social media, events, emails, and other sources. These are numerous sources in a business to capture a lead.
When the leads are captured, the Lead Distribution System checks the lead quality with the criteria for a good lead. Then the lead will be classified as a high-quality lead and a high priority high-quality and automatically a high score will be assigned to it. These leads are then automatically distributed to the salesperson tele-calling team. The lead distribution is based on the criteria like geography, product, industry or level of expertise.
Features Of Lead Distribution
A good design Distribution Software has the following features.
Automatic Process
Whenever a lead enters the system, a manager can't assess the lead, check its quality, and figure out the salesperson to whom the lead should assign. It is a long process and is impractical to look into the thousands of leads pouring in a day. It is important to have a perfect tool that automatically assigns the lead to the accurate person based on pre-defined criteria.
Availability based distribution
Next is when the person is assigned the lead, he may not be available in the office due to any reason to follow up immediately. Thus, the Distribution Software automatically checks the whole process and assigns it to the other person who can immediately take the call and assign the new leads.
Quality based distribution
Now the point comes that the lead distribution system or the tool must check the quality of the lead and assign it to the accurate salesperson. Not only this, but the tool should also assess the quality of the salesperson while distributing the lead. If the lead is not distributed correctly to the right salesperson, the person would not be able to handle the client whether he has many years of experience.
Zip based distribution
It is an essential criterion of the Distribution Software. It means that the system should allow the lead distribution process based on geography as well. It means if a lead from India is assigned to the salesperson from the US team, then it will simply be a waste of time, effort and resources.
Instant notification
If the lead is assigned to the salesperson, then the tool should send the instant notification as to the earliest. It will help the salesperson not to miss the lead and follow up the same as soon as possible. It is a perfect boon for business enterprises that have a large lead inflow.
Complete lead tracking
Complete tracking is needed to look at the lead moves with the same funnel. You should have all the information related to the lead entering the system, the pages the lead has viewed on your website, communication with the salesperson, and the lead stage at present.
Benefits of Lead Distribution System
- As soon as the lead enters the system, the system distributes the lead to the salesperson. Thus, the time taken by the salesperson to follow up the lead is much reduced. It means the system gives out instant responses and helps increase the satisfaction of the prospect.
- There is total transparency in the Distribution Software; since the whole process is automated, there is no confusion in assigning the leads. There will be a clear and clean view of who the lead owner is and how many leads have been assigned to him.
- The system works well to maintain the better quality of the lead; only the qualified leads are distributed to the qualified salesperson. It means that there is no need for the salesperson to nurture the lead until they are ready for the sales.
- The Distribution Software helps inaccurate targeting of the lead to the respective salesperson. The lead is assigned to the salesperson, who is an expert with the leads requirement.
Since everything is mapped and controlled in the Distribution Software, there is no room for confusion of which lead has brought more revenue to the business.
The Lead Distribution System eliminates the chances of missing the lead or assigning the lead to multiple people. As the whole system is automated, there are no manual errors or faults. Contact to PingTree System Now!!
